A warm welcome…

A warm welcome to Cruisetruth, the internet’s first  ad-free and hype-free consumer travel site for adults. This is a non-sales site for those who are seriously considering sailing on one of the world’s Top Ten rated cruise lines. Our site has been created by a dedicated team of the world’s leading luxury cruise consultants and travel editors. It is good to have you here and we’d like to begin by making a few promises:

  • We will never talk down to you or insult your intelligence. This is a site for educated consumers who do not need advertising hype, phony “user reviews” or PR double-speak. We will explain how pricing of cruises really works – but we won’t quote phony lead-in pricing for cabins no one would actually want. In fact, you can’t buy anything on this site. For that, you would have to reach out to contact us at documents@traveltruth. We are blessed to have a following in 46 States and we work at near capacity. So if you already enjoy a good professional relationship with a cruise specialist, we would urge you to be loyal to your current agent and not reach out to us.
  • This is the only luxury cruise review site that does not accept paid advertising from the companies we are reviewing. We do not accept promotional fees from any cruise line. This site is ad-free and always will be.
  • We use only the industry’s most respected professional sources within the United States and abroad. Unknown “users” will never be quoted. The bulk of our material is sourced from leading industry reports,  highly detailed inspection reports by cruise industry professionals, and from the most respected travel industry journalists. Our evaluations are never based on popularity polls or self-appointed “critics”. Our dedicated corps of Certified Ship Inspectors (CSI’S) is uniquely qualified to bring their wealth of luxury cruise experience to inspection reports that are designed to be truthful in all ways. Every member of our Inspection Team has sailed multiple luxury cruise products and has been trained by our staff using sophisticated evaluation procedures.

Every luxury cruise ship is different. They are not all excellent. They don’t all smell like strawberries. Some are worth the per diems they charge – some are not. Travel research is the third largest traffic generator on the internet, right behind gambling and pornography sites.(that should tell you something) We thought it was time to present travel, and specifically luxury cruise information, in a way that reflects both the upside as well as the downside of each product in a manner that brings integrity to the process. We thought it was about time that the intelligent cruise consumer could find untainted information enabling wise product decisions. Every cruise brand talks about “luxury”. But only a handful merit proper use of that term.

 

OUR DETAILS IN BRIEF:

We are Churchill & Turen Ltd. We have been named the “World’s Leading Luxury Cruise Specialists” for the past 18 years (source: Conde Nast Traveler). We have been named the top-producing consultants in the, “by invitation only” $34 Billion Virtuoso Group of the world’s top consultants. Our Editor, Richard Bruce Turen, serves as the Senior Contributing Editor, at the nation’s most respected industry magazine. Churchill & Turen Ltd. has won more “World’s Best Travel Specialists” Awards than any other travel firm in the United States. We have dedicated our lives to informing the travel consumer about the distortions and misrepresentations so prevalent in travel advertising and online cruise marketing.

To work on our staff you must be a travel “truthteller”. We have just celebrated our 40th Anniversary. We don’t push our services because we are not interested in selling you anything. Our clients come to us from seven countries and 46 States. This site is really for them. If you think we’re a good match, you will know what to do. You can reach our Editor at  rturen@traveltruth.com. 

You may be interested in knowing that we are attempting to be the first Fiduciary-based travel firm in the United States. That means that the best interests of our clients are always placed ahead of any profit motives. For that reason, we do not employ travel agents, independent contractors, or any commission-based sales people of any kind. We do not “sell” travel. We simply try to always tell you the “traveltruth” and allow you to make your own decision. 

THE BASICS: WHAT YOU NEED TO KNOW ABOUT CRUISING ABOARD ONE OF THE WORLD’S TOP TEN CRUISE LINES

01 – Average per diems are normally $800-$1200 versus $250-$500 on mass-market cruise ships.

02 – The upper echelon of the luxury cruise market is “all-inclusive”. That means that all drinks are normally included (there may be some exceptions for rare premium whiskeys), gratuities, and specialty restaurant dining. Some lines include unique shore excursions not available to the mass market. There are a number of “Free Air” offers. These are almost always good value but they are not “Free” as you can get a better cruise price by booking on a “cruise-only” basis and receiving an air credit which is deducted from the price. 

03 – The food and entertainment are aimed at a much more sophisticated audience. It is assumed that guests aboard these ships are well-traveled and that they appreciate refined service. Instead of another “Salute to the 70’s” you are more likely to have a stimulating series of onboard lectures.

04 – Luxury lines tend to offer far more time in port because they are less concerned about the additional profits to be made when a ship is out at sea and the shops, casinos, and spas are generating additional income. Given their time in port and the fact that they are smaller, under 1,000 guests, luxury lines are able to design significantly better itineraries worldwide than their distant bloated cousins at sea. The fact is that there are hundreds of lovely, smaller cruise ports around the world that have regulations forbidding mass-market ships from entering their waters. Ports along the Amalfi Coast are just one example.

05 – Although brochures really can’t address it, the fact is that income demographics vary greatly between mass-market and luxury cruise lines. Although the terminology is never used and is politically incorrect, the household name mega-ship lines rely on a largely blue-collar demographic while the luxury lines sail with a well-educated $100,000 + income guest profile. That is why food, entertainment, service, cabin amenities are quite different among lines.

06 – Because they have the ability to cut their pricing further without the need to be overly concerned with onboard spending, luxury cruise lines often have significantly higher discount percentages than the mega-ships. 

07 – On a  luxury line such as Regent Seven Seas, the worst cabin on their Voyager or Mariner is 300 sq. ft. with a private balcony and a stocked refrigerator. On a mass-market line, you would have to pay extremely high supplements to be located in that level of stateroom. And you would still be paying dearly for amenities the top lines include.

08 – Because they realize they appeal to sophisticated travelers, luxury lines are far less likely to operate cruises during periods of marginal seasonal weather. They operate worldwide and they want to keep you on as a loyal guest. The mass-market lines know that you will eventually leave them for something better.

09 – Our rankings of the world’s best cruise several lines that are known in the industry as “Quality Teens”. They are not inclusive, they are not necessarily small, and they are not world-class five-star products. They rest somewhere between the ordinary mega-ships and the five-star fleet. Azamara, Viking Cruises, and Oceania fit into this category and they represent credible value. 

10 – Finally, let us mention the “unmentionables”. Could it be that when you pay more money for your cruise you get a better, more professionally trained crew? Could it be that a luxury line would never allow one of its captains to grandstand close to shore in Italy in order to impress friends ashore? Could it be that a more expensive ship has better safety equipment and medical services? Could it be that the bacterial content aboard a luxury vessel is more closely monitored than it might be aboard a mega-liner? Could it be that the guests aboard a luxury vessel are less likely to bring infectious diseases aboard ship than the masses on a ship that is the size of a small city? Could it be that in an emergency, traveling with your family, there are advantages to being aboard one of the world’s top-rated ships? In other words, dear friends, could it be that in cruising, as in so much else in life, you really do get what you pay for most of the time?

 

THE OFFICIAL CRUISETRUTH 2026 RANKINGS OF THE

WORLD’S TOP TEN CRUISE LINES

Summary

(Full Ratings Available on www.cruisetruth.com)

THE NATION’S MOST RESPECTED AD-FREE, HYPE-FREE PROFESSIONAL CRUISE LINE EVALUATIONS

WE ACCEPT NO ADVERTISING – PROMOTIONAL FUNDS – COMPLIMENTARY TRAVEL IN CONJUNCTION WITH THE PREPARATION OF THESE ANNUAL RATINGS.

OUR EVALUATIONS ARE BASED ON THE LATEST PROFESSIONAL INDUSTRY RESEARCH AND INSPECTIONS BY OUR CERTIFIED CORPS OF HIGHLY EXPERIENCED LUXURY TRAVELERS FROM THROUGHOUT THE UNITED STATES WHO ARE PART OF OUR CSI (Certified Ship Inspector Program).

UNLIKE MANY ONLINE WEBSITES OF SELF-PROFESSED CRITICS, WE DO NOT PURCHASE REVIEWS NOR DO WE IDENTIFY OURSELVES WHEN WE TRAVEL. OUR INSPECTION TEAMS ALWAYS PAY FULL FARE AND TRAVEL UNDERCOVER.

We are pleased to announce the Cruisetruth Top Ten Rankings for 2026.  Given the attention our ad-free, hype-free, and research-intensive ratings receive, we take our work on this project quite seriously. Our analysis of online visitors shows a growing number of travel agents and travel media have begun visiting our site regularly. The cruise industry is well aware of our rankings and this report will, we imagine, generate a fair number of phone calls from corporate headquarters. Our site visitors obviously include our ETTC Members, but as our consumer sites feature open access, we get visitors from throughout the United States and a surprising number from abroad.

As you review our new TOP TEN CRUISE LINES rankings, you will discover one or two surprises. That reflects some decline in services as well as the entrance of several new lines vying for Top Ten status. These include the new Crystal, Explora Cruises, the Scenic Eclipse class of Exploration ships, and the Ritz-Carlton Yachts. Here is our current quick guide to the World’s Top Ten Cruise lines, followed by comprehensive reviews of each line, including reports from our trained and highly experienced CSI Inspection Team:

#  1  – RITZ CARLTON YACHTS

New, luxurious, with outstanding spa facilities, this is as close as one gets to a floating five-star hotel at sea. The primary issue with The Ritz-Carlton’s venture on the high seas is its collection of “too short” sailings to typical large-ship ports. The itineraries seem designed, in part, to support occupancy at the brand’s hotels at either end of many itineraries. Ritz-Carlton Yachts justifies shorter itineraries by noting that its average age of 57 is far younger than that of many TrueLux competitors. The assumption is that most of their guests are still working and cannot be away from work for more than a week to ten days. But that said, there is little doubt that RCY is, at this point, the very best cruise line in the world. The ships are gorgeous – but so are most of the vessels on this TrueLux Listing of The World’s Best. Where the Ritz-Carlton clearly shines is its unmatched level of personal service at sea. For example, you may want to read our published accounts of a recent inspection voyage that included our Senior Editor and 11 members of our Certified CSI (Cruise Ships Inspector) Program. (see www.cruisetruth.com) The food and accommodations are clearly top-tier five-star. The intimate “Living Room” is a truly comfortable gathering place. But the points of differentiation really revolve around this cruise line’s willingness to empower staff at every single level to enhance and truly personalize the guest cruise experience. Combine superior interior design and comfort, an all-caring crew with training that surpasses that observed on any other line, food options that exceed those of many larger ships, and a tough-to-measure but easy-to-observe Ritz-Carlton notion of “Ladies and Gentlemen serving Ladies and Gentlemen. When we work on our Riverboat annual rankings, the competition for the top spot is always hotly debated. That is not the case when it comes to our 2026 Cruise Line Rankings. No one comes close to matching the Ritz-Carlton’s version of truly personalized yet laid-back service. Ritz-Carlton does not own this cruise line. But they oversee the onboard services and all aspects of marine operations. They deserve to be commended for what they have achieved on behalf of their investors. Ownership includes a major investment group, a family fund built on the profits from an online Poker franchise, and the government of Singapore.

# 2 – HAPAG-LLOYD EUROPA CLASS

Think crystal, glass chandeliers, and fine European service. But this is a German Line, so speaking fluent German would be helpful. Imagine Michelin-quality dining and absolutely top-tier professional services. Hapag-Lloyd announced late in 2025 that its vessels will now be bilingual – German and English. This indicates that there will be strong, new marketing directed at American cruisers. The feedback so far has been truly excellent, and the respected Insider’s Cruise Guide affiliated with Berlitz claims that Hapag is the only true Five-star line in the industry. We concur that was true at one time, but it is no longer accurate. Now, with offices in the United States and a determined policy to attract more cruisers from North America, the Europa I and II will become more familiar to Americans, who are attracted by its modern take on European tradition and great service. Add excellent cuisine and adventurous itineraries of truly worldwide scope, and this will be a line worth watching. It is partially owned by the Royal Caribbean group, so that marketing relationship will also be fascinating to observe. The major downside may also be the significant upside – one cannot be sure of the demographic make-up of any specific Hapag-Lloyd sailing. For those who enjoy mingling with an international “cast,” this might be the perfect choice.

# 3– SCENIC ECLIPSE YACHTS

This Australian company has leading-edge riverboats and a large escorted-tour operation. Its new Exploration Yachts have very quickly become industry leaders in some of the world’s most exotic destinations. Think exquisite food and service, along with onboard helicopters and submarines. American guests will generally be in the minority. Ships feature a crew that is superbly trained and enjoys interacting with guests. This is the best five-star line that operates in relative obscurity. The Eclipse I & 2 do operate in North America, but their primary cruising grounds are Antarctica and other exotics. Their beautiful design and extraordinary service are complemented by hardware, including submarines and helicopters on each vessel, for in-depth touring. Think high-level onboard lectures followed by a day that includes a Zodiac approaching monumental glaciers and a welcome back onboard with chilled champagne and caviar waiting. That is the Eclipse experience. Scenic is another TrueLux line seriously intent on increasing the percentage of North American guests it serves. Scenic is the five-star Exploration Benchmark Cruise Line with excellent cuisine only a small part of the story.

#  4 – SILVERSEA CRUISES

Now owned by Royal Caribbean, Silversea is among the very best for personal service and fine dining. All staterooms come with butler service. Silversea is somewhat more formal than its competitors – but that is slowly changing. The specialty restaurants are intimate and worthy of their reputation. Staff is well-trained but can be distant. Itineraries shine with longer voyages that appeal to the line’s mostly retired demographics. Silversea scores well because the line has few internal weaknesses. It is reliably luxurious. It is also satisfying in its inclusiveness with specialty dining, many shore excursions, drinks, and gratuities included. There is an unusually high staff-to-guest ratio. Silversea has been a luxury leader, and there is little evidence that will change any time soon under Royal Caribbean’s ownership. In fact, many in the industry feel that Silversea now has the financial backing it needs for future growth and expansion of its highly praised Exploration division. Silversea is a highly respected brand now operating on every continent and offering ultra-luxury products in Antarctica, the Arctic, and the Galapagos Islands. Given its high-end clientele, which includes a high percentage of retirees, Silversea often provides the longest and most interesting itineraries in the regions it serves.

#  5 – CRYSTAL CRUISES

The new Crystal, using two thoughtfully refurbished Crystal ships, is now owned by Abercrombie & Kent. A&K has made a long-term commitment to the line, and the results already show. We anticipated that our inspection reports might reveal that Crystal has returned to its former, impressive self. With 81% of the crew returning and A&K redesigning land program packages, we are instead seeing reports from our CSI Team Members that Crystal now ranks higher than it did under its previous ownership. This is the line to watch, as its ranking can rise quickly. Smallish cabins are less of an issue, as both ships underwent major refurbishments, and several category staterooms were enlarged. The Symphony, which previously accommodated 890 guests, now accommodates 606 guests at full capacity. That is a significant enhancement, and the same general stats apply to its sister ship. Cuisine ranks among the best at sea. Nobu is on board, along with several Italian superstars, and dining reservations are rarely an issue. We have detected a surprising number of shorter one-week sailings, which could indicate that management in London is concentrating more on the potential European market. We feel that lackluster itineraries in several key operating markets is Crystal’s major current deficiency. Crystal is the luxury line that has the potential to keep moving up in our rankings. There were previously announced A&K-designed pre- and Post multi-day programs on many exotic itineraries. But now, true to its word, A&K is introducing day tours by A&K. In a typical port, guests should expect about 11-12 different tour options with two or three of them identified as “A&K Created”. Based on CSI trend data, we expect Crystal to rise in our rankings, to the detriment of one or two competitors. Crystal ships feature a full-production show theater, a movie theater for first-run films, and an impressive casino —an elegant venue created in partnership with Monte-Carlo Société des Bains de Mer. We anticipate that Crystal will appeal to more European travelers through A&K’s London-based Marketing Group. Two new vessels are already on order. Crystal’s larger capacity compared to its top-tier competitors allows for greater diversity in shore excursions, entertainment, and dining. Crystal has risen rapidly in our evaluations based on the warmth of staff interaction with guests, extremely high crew-to-guest ratios, and the quality of nightlife options, theater, movie theater, and casino that most of the other TrueLux lines cannot match. Add some of the best cuisine at sea to the mix, and you can expect Crystal to be the topic of conversation increasingly among perceived competitors.

# 6– REGENT SEVEN SEAS

Regent’s luxury value proposition has slipped since the previously included Free Business Air program was discontinued. At one time, Regent was the only TrueLux Line providing inclusive Business Class Air in its pricing. That pricing model is no longer viable. But that said, Regent still maintains a high position when it comes to the inclusive nature of its pricing. Shore excursions and all specialty restaurants are included. On cruises of less than 16 days, there are no formal nights. This has turned out to be a serious plus for Regent as it is the more casual of the major mid-size luxury groups, including Seabourn, Silversea, and Crystal. Owned by Norwegian Cruise Holdings. Regent’s onboard product is more inclusive than competitors because the vast majority of shore excursions are included in the fare, and there are no additional fees attached to dining in the top-tier onboard restaurants. Regent uses so-called “Dynamic” pricing models. This usually means that those who book first receive the best pricing on the first 25% of staterooms. Deals come later, but they are based on price increases and what AI and some human interaction determine the market can absorb. We expect the “Dynamic” pricing model to expand across most of the TrueLux Lines. Regent is extremely popular because guests love its new-design ships, which accommodate up to 750 guests, and because Regent holds the title of “Top Tier Luxury without a Single Formal Night”. It is the more casual of the luxury lines, aside from Sea Dream and the Ritz-Carlton Yachts. Regent features multiple specialty restaurants (e.g., Prime 7 steakhouse, Chartreuse French cuisine) at no additional charge. Wine pairings and premium spirits are included, and menus reflect regional influences. On paper, Regent has all the bells and whistles when it comes to inclusiveness. Its point of differentiation seems to be its appeal to a clientele that would prefer not to pack gowns/suits or even a tie on an ocean voyage. Regent is, in our view, the most “Comfortable” of the lines within its ocean orbit. And comfort counts for a lot these days. Regent is the TrueLux member of the Norwegian Cruise Line family, which includes Oceania cruises.

# 7 – SEABOURN CRUISES

The star of the Carnival family luxury division, Seabourn, features some of the industry’s most creative itineraries. Their itineraries in Europe and even Alaska are often longer than those offered by competitors. Guests are more international. Food and facilities receive high marks. Service can be a bit reserved and lacking warmth. Seabourn Loyalists love the centrally located Lounge with Concierge services and a lovely coffee bar. Social media pretenders love to tell tales that Carnival is cutting costs and downgrading some facilities aboard the ship. Several mass-produced YouTubers make the same claim. They are false. Carnival has a strong financial interest in maintaining one of the world’s strongest luxury brands, so it does not lose clients who graduate from the company’s less luxurious offerings. The rumors that the Saudi Royal Fund has expressed interest in Seabourn were true, but we have seen such interest directed at other luxury products as well. This line offers Yacht-Style Ships & an Intimate Atmosphere. Seabourn’s vessels carry between 458 and 600 guests, creating a club-like ambiance with no lines, no crowds, and easy access to all amenities. It features ocean-view suites: Every stateroom is a suite with ocean views, and many offer expansive verandas and walk-in closets. Highly personalized service: Staff are trained to anticipate guest needs with intuitive grace—many guests report that the crew remembers names, preferences, and even drink orders without prompting. Complimentary champagne and caviar are available anytime, anywhere onboard—even delivered to your suite or served poolside. Seabourn’s purpose-built expedition ships offer polar-class capabilities, onboard submarines, and Zodiacs for immersive exploration in Antarctica, the Arctic, and remote regions. Onboard lectures and discussions with notable experts, authors, and explorers, along with refined classical music tailored to a sophisticated audience, are part of the Seabourn “aura”. But some CSI Inspectors comment on the “lack of fun” observed onboard. Seabourn earns praise for its carefully curated voyages: the line’s smaller ships can often access hidden harbors and boutique ports that larger vessels can’t reach. We also like flexible overnights and late departures: Designed to maximize cultural immersion and relaxed exploration.

# 8 – SEA DREAM YACHT CLUB

Owned by a Norwegian shipping family, these identical yachts are inclusive and carry just 100 guests each when full. Given their size, they often visit ports that the larger vessels can’t. Rooms are yacht-like – translate – smaller than usual in the five-star category. Food wins raves, and dinner under the moonlight on an open deck is a real plus. Bathrooms leave little room for dancing or much of anything else. The bedding features Frette linens and is quite comfortable. But don’t be surprised if you end up getting “engaged” to your shower curtain. These are older vessels. But they truly deliver a yachting experience and itineraries that often feature destinations their larger competitors can only dream about. The Spa services are more than adequate, and there are numerous opportunities to dine and even sleep on the upper deck. A high percentage of Sea Dream guests currently own their own yachts. If you can handle the lack of stateroom balconies and a bathroom that can only be described as “tight quarters”, Sea Dream Yacht Club should be carefully considered. The repeat factor is among the highest in the industry. Sea Dream does not provide airfare, or pre- or post-hotel stays. The ship’s refurbishment schedule has been well documented, and the interior of the boat exceeds the vessel’s exterior appearance, which once sailed as The famed Sea Goddess Yachts, the ultimate cruising experience in its time. Sea Dream Yachts does not top this list of The World’s Top Ten Cruise Lines. But it does have one of the two highest repeat percentages among the lines listed. Perhaps that is its most significant achievement.

# 9 – PONANT YACHTS

This is a line owned by the wealthiest family in France. Most guests prefer to book one of the full- or partial-charter sailings for American guests operated by Tauck, Smithsonian Journeys, or Abercrombie & Kent, as unaffiliated Ponant sailings have a high concentration of European, primarily French-speaking, guests. Service aboard the ship is of a high caliber, but guest recognition is rarely achieved. The staterooms and the yachts themselves are modern and beautiful, but the entry-level staterooms come in at just over 200 square feet – small for a TrueLux listing. Officers usually are French, and the atmosphere can resemble an upscale French supper club. Some reviewers feel the food is “Americanized,” although it generally gets high marks. As of late 2025, Ponant operates a fleet of 22 ships. This includes: 13 core cruise ships, such as Le Boréal, L’Austral, Le Soléal, Le Lyrial, and Le Commandant Charcot, designed for luxury expeditions and small-port access. Three luxury catamarans under the new Ponant Yachting brand: Spirit of Ponant, La Désirade, and Spirit of Ponant II, offer intimate sailing experiences. Additional vessels like Le Ponant (the original three-masted sailing yacht)

# 10 – PAUL GAUGUIN CRUISES (PONANT DIVISION)

Purchased by Ponant and owned by the French family that includes leading fashion icons like Louis Vuitton, the Gauguin is based in Tahiti, which means beach-oriented itineraries. Longer 10-12 day sailings to places like the Cook Islands provide a better experience than the standard seven-night itineraries out of Papeete. The ship is fine, the food is quite good, and the service staff can be warm and helpful. But this is a cruise line whose luxury DNA derives from the places it sails rather than the ship itself. The ship is purpose-built for the South Pacific with a shallow draft design that allows access to secluded lagoons and smaller ports that larger ships can’t reach—ideal for destinations like Bora Bora, Moorea, and Fiji. With just 330 guests, the Gauguin offers a cozy, uncrowded experience that feels more like a private yacht than a mega-cruise. Nearly 70% of the staterooms feature private balconies, and recent refurbishments added eight new connecting staterooms for families or groups. The three dining venues include the newly redesigned Le Grill, with open-air views and local flavors. Menus often feature Polynesian ingredients and dishes, enhancing the cultural immersion. The ship features an onboard floating marina: Guests can launch directly into the sea for kayaking, paddleboarding, windsurfing, and snorkeling—no tender needed. Tahitian Hosts (Les Gauguines): Local entertainers and cultural ambassadors onboard offer dance, music, and storytelling that deepen the connection to the islands. On select itineraries, our inspectors were impressed by exclusive beach days on Motu Mahana, a private islet with BBQ, cocktails, and watersports. No one knows French Polynesia better than the Gauguin Team. Several of the islands seem well-worn and not at all affluent. The major exception is Bora Bora, where extra nights in an over-the-water bungalow are highly recommended. Ten and 11-night itineraries that include the Marquesas Islands are most highly recommended.

ALSO WORTHY OF SERIOUS CONSIDERATION AND REPRESENTING SUPERIOR VALUE

OCEANIA CRUISES

The four-star-plus line is part of Norwegian Cruise Holdings. Itineraries are often excellent, but these tend to be higher-density vessels. Guests are typically not addressed by name, and beverage packages and shore excursion costs quickly add up. Oceania has a large fan base that believes the line offers better overall value than its upscale NCL sister brand, Regent Seven Seas. Oceania advertises that it has “the finest cuisine at sea.” It doesn’t – but it is true that food is a standout in several of the onboard venues and you can, on any given night, enjoy a dining experience that is, at least, the match of those TrueLux lines higher up on “The Rankings”. The onboard cooking academy and the food-focused shore excursions are unique to Oceania and partially reflect the involvement of culinary superstars like Jacques Pépin. Oceania scores exceptionally well in the “Itinerary Design” department, making serious efforts to include ports that many competitors rarely visit. But at 1200 passengers, Oceania guests in port experience some of the same operational challenges as less prestigious, larger vessels. Our evaluations tend to reflect the view that Oceania is a lower-priced alternative to the TrueLux options while providing meals that often match and sometimes exceed the culinary creations on the top-tier lines. Name recognition and truly personalized service are not hallmarks at Oceania, and non-included items can add up. But given the strength of this line, its many options, lovely, advanced-designed vessels, truly creative cuisine, and more favorable pricing, Oceania currently reigns as the best value in the four-star category.

WINDSTAR CRUISES

Sailing Yachts and a small fleet of former Seabourn yachts make Windstar a brand worth watching. They do itineraries that make the best use of their size, and guests love the “perfect size” of these vessels. Bathrooms on the sailing yachts are tight, and shore excursion options are, by necessity, limited. Outdoor dining is usually possible, and the food, in recent years, has come to match the scenery’s quality. Windstar is not inclusive, but the entry-level pricing is attractive. Windstar is a line that is not afraid to try new things to compete with older vessels.

VIKING CRUISES

Technically, the largest upscale line, Viking, is not inclusive. The ships are beautiful if you love contemporary Scandinavian furnishings and can avoid walking into glass walls. They pledge more time in port, and the ships do not have casinos. They often have excellent onboard lecturers. Food and service are quite satisfactory, but they do not match the top-ranked five-star lines. Several of our Inspection Team Members have noted some level of “portion control,” and there is little doubt that Viking is a tightly run operation. Children are not permitted on Viking ships—a major draw for many consumers. While there is some nickel-and-diming, these Norwegian-owned vessels are beautiful and deliver true cultural experiences. Their onboard lecture programs are well-received. Their programs along the Norwegian Coast, as well as their new Mississippi programs with new boats, are highly recommended. Viking will soon be dominating the upper-end cruise market. They now have 104 ships sailing, with nine more on order by 2030. They also operate two Expedition ships and are, by an extremely wide margin, the largest player in the Worldwide Riverboat Market. Viking has had problems coming up with creative shore excursions—but so have several of its competitors. Viking has the best advertising campaign in the industry, and it is interesting to note that they intentionally avoid using the word “luxury” in their print ads. Viking is the largest shipbuilder in the cruise industry, which means it has assumed enormous debt. They are still strong financially, but they have policies and cost-cutting measures that reflect their “Viking way or the highway” mentality. For instance, many current discount offers require full payment of one’s cruise up to a year in advance of sailing. Viking does not generally offer creative pre- or post-cruise programs. For guests seeking beautiful ships, a four-star food/service experience, with above-average time in port and cultural port lectures, Viking could be a good choice while operating in most of the destinations cruisers have on their bucket lists. And did we say – “No Kids”?

EMERALD YACHTS

These ultra-sleek 100-guest yachts, a division of Scenic Cruises, are among the best value in today’s upscale cruise market. Shore excursions are extra, air is not included, and drinks are included exclusively at meal times. But these minimalist-styled yachts are always the best-looking in port and the crew gets to know passenger’s preferences quickly. This is a vacation for guests who would like their neighbors to think they are spending more than they actually are. Aussie-owned and guests will normally rather international. Decor throughout the ship borders on minimalist – sort of similar to the Bezos Yacht. This is a nice way to experience a yacht while avoiding Ritz Carlton, Four Seasons, and Scenic pricing levels. But have reasonable expectations in terms of inclusions and service levels. 

EXPLORA CRUISES

Our evaluations, thus far, are insufficient to assess Explora fairly. This new luxury line is well-funded by the Aponte family, owners of the huge Italian shipping and passenger line MSC. The new brand is undertaking an ambitious building program, and the new ships are bright and beautiful, accommodating just under 1,000 guests. This line will have to compete with Crystal, a line with similarly sized vessels. MSC tends to market worldwide, so the comfort of Americans aboard these ships remains to be seen. Initial reports are positive, and the Italian vibe of the cuisine appeals to most first-time guests. Be prepared for “Wow” a moment after boarding. The decor is striking and reflective of some of the best work in modern Italian ship design. Nightlife is taken seriously – those seeking a stream of onboard “action” will likely enjoy this experience more than those seeking relaxation. We are not seeing anything unique in terms of itineraries due to the ship’s large size. Pricing is, thus far, a plus.

POTENTIAL CRUISE LINES TO BE ADDED TO OUR LIST ONCE SHIPS ARE LAUNCHED AND FAVORABLE REVIEWS ARE RECEIVED

FOUR SEASONS YACHTS

Launch Timeline & Fleet
• Four Seasons I: First ship completed its float-out in January 2025 and is scheduled for delivery in late 2025. Maiden voyage begins January 2026, sailing from Barbados to Aruba with stops in St. Lucia, Martinique, and Antigua.
• Four Seasons II: Financing secured; construction underway with Italian shipbuilder Fincantieri. Expected delivery in 2027, with sailings starting in 2028.

Design & Experience
• All-suite, residential-style vessels with ultra-luxury amenities.
• Suites start around $24,000 per voyage, emphasizing exclusivity and personalized service.
• Voyages include Mediterranean gems like Porto Cervo, Saint-Tropez, and Croatia, as well as Caribbean itineraries.

Ownership & Operations
• Operated by Marc-Henry Cruise Holdings Ltd, a subsidiary of Four Seasons Hotels Ltd.
• Ships accommodate around 180 guests, ensuring an intimate onboard experience.

ORIENT EXPRESS YACHTS

Launch Timeline & Fleet
• OE Corinthian: Launching summer 2026, this will be the world’s largest sailing yacht. It will begin in the Mediterranean before heading to the Caribbean.
• OE Olympian: Second vessel planned for 2027, continuing the brand’s expansion into luxury maritime travel.

Design & Experience
• Created in partnership with Accor, Chantiers de l’Atlantique, and LVMH.
• Combines wind-powered elegance with modern luxury—designed for serene, nature-guided voyages.
• Accommodates 108–130 guests in 54 suites, with a crew of 170.

OUR IN-DEPTH 2026 REVIEWS OF THE WORLD’S TOP TEN CRUISE LINES APPEAR ON OUR CONSUMER CRUISE SITE –  www.cruisetruth.com

Cruisetruth is a registered trademark of Churchill & Turen Ltd. Content Protected by Copyright. 

                     Please do not hesitate to contact us if we can be helpful in any way. We sincerely appreciate your time on this consumer cruise site, part of The Traveltruth Media Group Headquartered in Naples, Florida 

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AREN’T CRUISE LINE RATINGS JUST A MATTER OF OPINION?

Cruise Deck Long Shot AActually, they are not. The cruise industry is dominated by the top three brands, Carnival, Royal Caribbean, and Norwegian Cruise line. Together, they control 83% of the total berths in the industry. They have huge advertising budgets. The smaller, inclusive, upscale cruise ships just don’t have the advertising dollars to properly reach consumers. One of the most unique and yacht-like luxury lines in our ratings, Sea Dream Yacht Club, only has two small ships that carry a total; of 200 guests combined. There are more than 200 cruisers waiting in the Bingo card line on mass-market ships. Sea Dream has only a fraction of the budget of a Norwegian Cruise Line or a Carnival so it is likely you’ve never heard of them. So there appears to be a disconnect between the names you know and the ratings on Cruise Truth. There is a general agreement in the industry as to which are the top lines. Much of this has to do with per-guest spending, the manner in which crew is sourced and compensated, and the approach to quality cuisine and entertainment. Space ratio is another critical element that differentiates one ship from another. Consumers never see professionally written industry inspection and evaluation reports. We intend to change that.

WILL THE CRUISE TRUTH RATINGS CHANGE BY THE TIME WE ARE READY TO CRUISE?

it is highly likely they will. Two players, one completely new, and one born again with an infusion of investment will be shaking up the luxury cruise market in some major ways. The fact is that some of the very best luxury ships are currently on the planning boards and under construction. Ritz Carlton Yachts is now sailing – Four Season and Aman Yacht products are coming. Every year will make it more difficult to be included on our list of the World’s Top-Ten Rated Cruise Lines.

WHY DON’T YOU REVIEW THE MAJOR CRUISE LINES?

Cruise Ship Crowded BXThere are many review sites that cater to the mass market or, as some industry insiders refer to them as “blue collar cruises.” Floating shopping malls with dozens of profit centers cleverly designed to increase guests’ “onboard spend” and four or five thousand of your new, best friends are not luxury products. Institutional-style food and additional charges for edible cuisine is not luxury. A staff that makes little effort to know who you are or your personal preferences is not luxury. And, a cruise product that does not cater to luxury travelers is not luxury.

Not one of the world’s largest cruise lines, including household names like Carnival, NCL, Royal Caribbean, Holland America, or Princess is one of the World’s Top Ten Cruise Lines. But the cruise consumer would never know that from the ads.

BUT WHAT ABOUT PRICE?

Silversea_Silver_CloudUnlike every other cruise-centered web site, we don’t scream price or list phony deals. We don’t hype “free air” that is not really free. If you like that kind of approach, we are not the right firm for you. Here is a fact you can take to the bank: Every top travel firm selling cruises receives exactly the same offers, amenities, and price quotes. If we didn’t, we would not represent these products. Consumers routinely have their intelligence insulted with phony deals and silly claims of exclusive or even “distressed” pricing. Think about it. If you were CEO of a company operating some of the world’s best ships, would you want to ruin people’s vacation by offering better rates to a handful of guests who might poison the atmosphere with their perceived “special deal?”

We don’t play misleading and insulting price games. The way it really works is that every travel agency, consortium group, and internet site, is given exactly the same pricing matrix but each is able to try to market it in such a way that it looks like it is somehow “exclusive”. It never is. The only way to really beat the pricing system is to travel with 12-16 friends (6-8 couples). Many of the top-rated lines will enable you to get a group contract through your consultant which will enable you to earn a totally free cruise which can then be pro-rated for everyone traveling. 

Every cruise line offers a “Manufacturers” List or Brochure Price. Only those who book last-minute and do not qualify for early booking discounts pay the List Price.

We qualify our clients for 100% of all possible discounts and we return 100% of these discounts in the form of a price rebate. We guarantee this in writing. No price games. 

SHOULD WE BE BOOKING OUR CRUISE DIRECTLY WITH THE CRUISE LINE?

That is a mistake on several levels. You will be working with a “call center” that can be located anywhere. The chances are good that the person you speak to on the phone is actually outsourced. Silversea, for one, outsources its phone reservations overseas. You will not normally find expertise or an honest discussion of options at the other end of the phone. You will be speaking to a commission-based salesperson.

But there is a better reason to never book your cruise directly. Included in all cruise pricing is a commission payment intended for the travel adviser who books the trip. When you work with the line directly, you are still going to be charged the built-in adviser commission even though you are not using an adviser. You can insist that it be removed from your final bill – but as of this writing, no cruise line willingly does that. 

ARE WEBSITES FEATURING REVIEWS BY CONSUMERS TRUSTWORTHY?

Odd Cruise Ship PhotoWhat passes for consumer feedback on major cruise sites is often written from abroad where tastes and expectations may vary widely from those of the American traveler. Much of the so-called “consumer reviews” movement is now written by marketing people using phony e-mail addresses and pretending to be product users. In the industry, this is known as “Buzz Marketing”. The object is to build up your brand while sabotaging your competitors. Unfortunately, most of the so-called “review” sites depend on bloggers, many of whom are compensated for their efforts by cruise lines. Self-anointed “critics” review cruise products on sites that accept advertising dollars from the very products being reviewed. Many industry marketing gurus advocate paying bloggers with as few as ten followers for positive reviews since they have the potential to be read by so many naive consumers.

Increasingly, reviews you read online feature reviews purchased in bulk from hundreds of vendors who peddle them to travel corporations. This is the new fact of life and no where in travel is this more of a problem then it is in terms of trying to locate truly unbiased evaluations of the world’s leading cruise lines. 

We simply don’t understand how some of the so-called “critic” or “advisor” web sites accept advertising from the very product lines they are reviewing while claiming to be impartial. You will notice that we do not use crowd-sourced reviews from so-called “travelers”. We would need to know something about the specific travel experiences, intelligence, and sophistication of anyone purporting to write an unbiased review. One of the travel industry’s dirty little secrets is that the cruise consumer searching the internet is often reading a review planted by a team of digital marketing experts from the very companies being reviewed. They all have numerous e-mail addresses and online names. No industry professional or journalist would ever place any faith in comments posted on crowd-sourced review sites.

WHY WE WANT YOU TO THINK SERIOUSLY ABOUT YOUR DECISION:

We believe truly knowing as much as possible about the world’s top-rated lines is the best first step to planning a truly memorable cruise vacation.

Silverseas Ship past village BXWe want to be certain that cruising is the best option for your vacation. For most of the potential luxury cruisers we talk to, determining the best ship, exactly the right ship, is something we do rather well. But to get there, we will always want to discuss your specific expectations and needs to determine if you might be making a mistake. Whoever you speak to about cruising, should be telling you the down as well as the upside of the experience. We are not a Cruise Coke machine intent on spitting out bookings. We are fortunate enough to have incredible clients nationwide and there is a high demand for our complimentary services. We are looking for a long-term vacation planning relationship – not a quick sale. We do not employ outside or commission-based salespeople at our firm. We do not employ travel agents. 

HOW CAN A  TRULY PROFESSIONAL CRUISE CONSULTANT ADD TO MY EXPERIENCE?

  • By getting to know your travel background and personal vacation goals. A great consultant can match you with the very best ship for your specific needs.
  • A great consultant will help you find the best accommodations and will know who handles inventory control at each of the lines.
  • A great consultant can analyze the cruise line’s insurance policy versus the advantages of using a private carrier.
  • If there is any kind of issue with your booking, a great consultant is on a first-name basis with virtually every top executive at the world’s best lines.
  • A great consultant belongs to a consortium that is a top producer for every luxury cruise line. Special amenities are provided on more than 1,000 sailings annually and escorts on provided on these sailings.
  • A great consultant works with on-site offices in over 90 countries to arrange the best possible private tours in port as well as pre and post-cruise arrangements of the highest caliber.
  • A great consultant believes in long-term relationships rather than short-term sales and understands that providing the best legitimate pricing is an important component of providing the highest levels of personal service.

We do have one bias: We prefer not to work with those suffering from untreatable humor deficiencies.

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